SD is a family run, award winning company with a big reputation.
SD is a family run, award winning company with a big reputation.
Specialising in high-end fitout, refurbishment and construction projects in the retail, commercial and residential sectors, as well as hospitality and leisure. We apply the exacting standards of shopfitting to all of our projects, which we believe differentiates us in the sectors in which we work.
Based in Hertfordshire, the majority of our work is in London - although at the request of our clients we carry out work all over the UK.
Since 2003 some great clients and some truly great professionals have chosen to work with us because we believe in delivering to the highest standards whilst making the whole experience as enjoyable and as cost effective as possible.
Our reputation is, of course, only as good as our last project, and we firmly believe that our work speaks for itself

Our Clients
We have been the trusted contractor on the most exclusive private residential projects in Kensington, Mayfair and Belgravia.
Previous Projects
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Core Values

Excellence
We are committed to delivering projects that not only meet, but exceed, client expectations. We strive to build lasting relationships founded on trust, transparency, and exceptional service.

Safety
Our safety protocols, ongoing training, and adherence to industry best practices ensure that every project is completed without compromising the well-being of anyone involved.
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Sustainability
We are committed to minimising our environmental impact through responsible sourcing, waste reduction, and energy-efficient practices at every project stage. We strive to create spaces that benefit both our clients and the planet.
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Responsibility
Our team takes ownership of every task, delivering on our promises while staying within budget. We respect both timelines and financial commitments, ensuring that we provide lasting value in all our projects.

Communication
We prioritise transparent dialogue and we listen actively, provide regular updates, and ensure that everyone involved is informed and aligned at every stage of the process.

Training
We consistently welcome two apprentices each year, understanding the critical role that training our own plays in the development of future talent. We invest in their growth and ensure that they receive invaluable knowledge and hands-on experience from our skilled tradespeople.
Workplace Safety
We foster a culture where safety is second nature to every member of our team.
Through continuous training, experience, and awareness, we empower our employees to anticipate and address potential hazards before they become issues. Our approach ensures that safety is not an afterthought but an integral part of every decision and action on the job site. By making safety an instinct, we protect our people, our projects, and our clients.
Accredited by Alcumus Safe Contractor, Construction Industry Training Board (CITB) and Guild of Master Craftsmen.



Our Team
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Sean Doherty
Managing Director

Calum Doherty
Director

Tracey Doherty
Director

Chris Watts
Quantity Surveyor

Helen Jackaman
Accounts Manager

Vanessa Doherty
Operations Director
