Home | SD SHOPFITTING

High-end retail, residential and specialist projects.

Delivery assured fitout and refurbishment services to the highest quality standards.

SD is a family run, award winning company with a big reputation.

Specialising in high-end fitout, refurbishment and construction projects in the retail, commercial and residential sectors, as well as hospitality and leisure. We apply the exacting standards of shopfitting to all of our projects, which we believe differentiates us in the sectors in which we work.

Based in Hertfordshire, the majority of our work is in London - although at the request of our clients we carry out work all over the UK.

Since 2003 some great clients and some truly great professionals have chosen to work with us because we believe in delivering to the highest standards whilst making the whole experience as enjoyable and as cost effective as possible.

Our reputation is, of course, only as good as our last project, and we firmly believe that our work speaks for itself

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Our Clients

We have been the trusted contractor on the most exclusive private residential projects in Kensington, Mayfair and Belgravia.

Previous Projects

On Running

SD were chosen to complete the full refurbishment for On Runnings first Flagship Store in Europe, located at 169-173 Regent Street, London.

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Kensington Palace Gardens

Set within a 1960s Richard Seifert modernist building in Kensington Palace Gardens, the project entails a full 500sqm internal refurbishment and fit out of a duplex apartment.

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Boodles

SD have completed full refurbishment and luxury fit-out projects at Boodles flagship, Sloane Street, Savoy, New Bond Street, Royal Exchange, Dublin, Leeds and Liverpool stores.

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Fortnum & Mason

A full refurbishment of the existing 3rd floor at Fortnum & Mason - starting with the demolition and strip out of existing partitions and fittings, including all mechanical and electrical services.

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Hertford Street

SD were chosen to fully refurbish 9 high quality residential apartments on Hertford Street, London for COMO hotel.

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Moncler

SD have a long standing relationship with Moncler and over the past 10 years have been chosen as main contractor for their flagship New Bond Street and Sloane Street stores.

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Chester Square

SD were chosen to fully refurbish this substantial Grade II listed residential property in Chester Square.

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Fawaz Gruosi

This project involved SD taking on the main internal fit out, across 2 levels within the existing building and converting the property into a brand new store.

Core Values

Excellence

We are committed to delivering projects that not only meet, but exceed, client expectations. We strive to build lasting relationships founded on trust, transparency, and exceptional service.

Safety

Our safety protocols, ongoing training, and adherence to industry best practices ensure that every project is completed without compromising the well-being of anyone involved.

Sustainability

We are committed to minimising our environmental impact through responsible sourcing, waste reduction, and energy-efficient practices at every project stage. We strive to create spaces that benefit both our clients and the planet.

Responsibility

Our team takes ownership of every task, delivering on our promises while staying within budget. We respect both timelines and financial commitments, ensuring that we provide lasting value in all our projects.

Communication

We prioritise transparent dialogue and we listen actively, provide regular updates, and ensure that everyone involved is informed and aligned at every stage of the process.

Training

We consistently welcome two apprentices each year, understanding the critical role that training our own plays in the development of future talent. We invest in their growth and ensure that they receive invaluable knowledge and hands-on experience from our skilled tradespeople.

Workplace Safety

We foster a culture where safety is second nature to every member of our team.

Through continuous training, experience, and awareness, we empower our employees to anticipate and address potential hazards before they become issues. Our approach ensures that safety is not an afterthought but an integral part of every decision and action on the job site. By making safety an instinct, we protect our people, our projects, and our clients.

Accredited by Alcumus Safe Contractor, Construction Industry Training Board (CITB) and Guild of Master Craftsmen.